Santa Clarita and Valencia California home search for real estate online is not as easy as you may think. The reason for this is because you don’t know who’s website you are using and if the homes you are seeing are actually for sale or being used to scam you.
This is how the internet searches for homes work. You are going to run into three types of online real estate websites.
- Real Estate syndication websites
- Real Estate brokerage websites
- Real Estate agent websites
Real Estate Syndication Websites
The top of the list is the type that will scam and sell your personal and private information to those who are willing to pay for it. In other words, those websites are lead generation in type. They are positioned at the top of the search engines in two ways. By the money they inject into Pay Per Click advertising and in the way agents are filling them full of real estate content which is being indexed.
They are monetized at the highest level by real estate agents paying them for leads. They are secondarily monetized by vendors paying for ad space and for information related to those who are giving up who they are on their sites. The real estate syndication websites do not, for the most part, access and gather the real estate listings from the Multiple Listing Services with the local Boards of Realtors. For made up and misleading real estate listings, there is no enforcement mechanism.
Real Estate Brokerage/Company Websites
These sites mostly use the multiple listing service and are licensed, bonded and insured. They are in “good standing” with the local, State and National Boards of Realtors.
Some examples of real estate brokerages and companies are the names you have possibly heard in your past. Such as my Brokerage – RE/MAX of Valencia / REMAX of Santa Clarita is an example. REMAX.com is a huge real estate website, get’s it’s listings directly from the Multiple Listing Service and conducts lead generation for the REMAX Agents.
This works great, except if you want to search with anonymity and without being bothered by agents who receive your personal and private information in the form of real estate leads. What if you don’t like the RE/MAX Brokerage? Then you may not want to use their system to search for real estate and homes.
OMT, there are other real estate company websites who are gathering listings from other parts of the country. In some cases, which is the way of some of the real estate syndication websites, they are not getting the updates every few minutes. They sometimes take longer to update with the new and fresh real estate listings.
Real Estate Agent Websites
In my humble opinion, IMHO – these are the best places to search for homes and real estate. Disclaimer – “depending on who the agent is and what their intentions are.” Real Estate and homes are most current within a real estate search system which is being fed listings derived by the local Boards of Realtors.
Every single real estate agent should have enough pride in their business to have a website which has the current multiple listing service real estate listings. These agents should also pride themselves not to SPAM, Harass or use anyone’s personal and private information against them at any time after registration.
It should always be that the real estate clients can search for all of the actual online real estate listings and see them in their totality. While I always mandate those using SCVnest.com to search for real estate and homes register to do so. I know that I hate spam and will never engage in those tactics.
If the user does not want to use my services or has a friend/family member who has a real estate representation business, I’m good with that. If they change their minds in the future and want to use me to be their real estate representative, I’m better with that 🙂
Real Estate BEST Referral Websites
This is the breakdown of real estate search online. There is one more type of real estate website you will see that pops up at the top of the real estate agent inquiries within the Major Search Engines. Google, Bing, etc… These are Lead Capture real estate websites which promote having the best real estate agents in the business for your use. They say they will put said BEST Realtors into touch with you for free. You are getting their services for FREE. However, they are charging the real estate agents for your personal and private information. Could it be those leads go to the agents wiling to pay for it? That is indeed the case.
What about the real estate agents who are not paying for real estate leads? What about those agents who have a ton of referral business and know how to get their website to the top of the search engines by writing quality content, such as this real estate article about Searching for homes and real estate online?
There are a ton of real estate agents like me, or at least in the way of not paying for leads from these real estate syndication websites or the agent referral websites. I’m proud to serve my real estate clients and I’m always glad to be of service to all real estate needs.
Please reach to me at REMAX of Valencia and I will always honor you and make sure you are well taken care of. I have been in the real estate business since 1998 and have represented many real estate clients when it came to purchasing real estate and selling the same. I’m Connor T. MacIvor and I will be here for you when you are ready.